Companies large and small often deliberate on the need and/or depth for a strategic plan or roadmap. Is there really any reason not to have a formal plan documenting where you are; where you want to go; and how you will get there?
At Trilogy Partners, we guide business owners through the strategic planning process, allowing the organizational leadership to get out of the day-to-day and look at the business from “the clouds” or using the cliché, “working on the business, not in the business.” There is an essential difference between tactics, operational effectiveness, and strategy and we have seen first-hand how strategic planning improves overall organizational performance.
In the past, strategic plans were onerous to develop and often sat on a shelf; dusted off only when the plan was requested by a significant stakeholder. Today, the plans are living documents with magnitude and direction. Although plans are specific to each organization, here are 4 initial steps to consider:
- Who should participate in the process? Develop a preparation timeline with accountability.
- What are your core values? These are your current values, not the values you aspire to be.
- Is your vision or mission clearly defined? The vision is an aspirational description of what the organization would like to achieve in the mid or long-term future. It’s a guide for selecting courses of action. The mission statement defines the organization’s core purpose and overall direction. The vision is the cause or pursuit and the mission is the means to achieve the cause. Many companies are combining the vision and mission into one statement.
- Do you understand your Strengths, Weaknesses, Opportunities, and Threats (SWOT)? A SWOT analysis is a powerful tool to learn more about your business, people, and many other factors.
These four points create the foundation from which your plan will develop.
So, what does this look like? I worked a company on the 4 steps outlined above and from this, we identified that that growth required an investment in their people and their facilities. One year later, they have hired the right people, expanded their facility and have seen an increase in revenue and a moderate increase in profits. They are encouraged and expect that both revenue and profits will continue to grow.
Trilogy doesn’t only help you develop your plan, but we work with you to ensure that it is put into action. It’s energizing to see the results when a roadmap is not just an exercise but rather, a guiding tool that provides focus, unlocks potential and brings about necessary change. With a roadmap in place, purpose is understood, and it is easier to make critical decisions, differentiate your business, and create a more sustainable organization with higher levels of employee engagement.
So, is it time for your plan? For help with strategy and ensuring that everyone on your team is moving in the same direction, call us at 609-688-0428 or email firstname.lastname@example.org.