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New Year, New Marketing Initiative

by Hal Levenson on Jan 10, 2012 2:00:00 PM

TrilogyAs we ring in 2012, I’m pleased to announce Trilogy has begun working with the Princeton Junction, New Jersey-based agency, Creative Marketing Alliance (CMA) for a comprehensive marketing and public relations campaign.

In 2011, we began working with CMA to evaluate our company’s positioning and messaging overall, clarifying the way we describe ourselves and our services. At the heart of our new positioning are the following statements:

  • Trilogy is a firm of seasoned, C-level business advisors who have deep experience and keen insight into the organizational, financial and personal challenges of successfully managing and growing entrepreneurial businesses.
  • These three business issues—organizational, financial and personal—are addressed and evaluated through the process of TrilogicTM, which creates sustainable results for our clients.

Over the course of the first quarter, you’ll notice some changes in our website, e-newsletter, blog and much more incorporating these ideas. Through the redesign of our website, CMA will help us more effectively communicate with our clients, alliance partners and potential clients. The website will be designed as a tool to help you address challenges and issues with proven solutions that have helped many clients achieve their goals.

This, combined with a newly designed and formatted e-newsletter (launching in February), blog and our enhanced public relations campaign, will strengthen Trilogy as a valuable resource of information in these still uncertain times.

The year ahead will be an exciting one for Trilogy and we appreciate your trust and confidence in partnering with our success. We look forward to helping you maximize your performance to get sustainable results from your business. Stay tuned for big changes starting in February with the launch of our website and our new e-newsletter.

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